America's largest flooring retailer, national public relations plus local work for various stores throughout North America
Most consumers feel that “all flooring stores are alike.” We created the “You Get More!”™ branding strategy to differentiate these stores while generating traffic and sales. We created a spokesperson, Nancy Henderson, who is typical of many of their customers and communicates some of the main benefits to Carpet One over the competitors. Here is an in-store sign.
ADS:
Here are some typical TV commercials from Carpet One stores that illustrate how we promote the 3 key points: 1)1000 store buying power, 2) totally free measuring, and 3) Installation Excellence, together with a powerful promotion.
- Carpet One Liz Spot
- Carpet One Happy New Floor Spot
- Carpet One Brandtastic Spot
- Carpet One Installation Excellence Spot
Here is a sample private sale postcard mailing that generated $450,000 in sales from mailing to about 18,000 homes.
Great results - the stores we worked with broke through and increased awareness in every market and significantly increased their traffic and sales.