This client invented a new shelving system on track/wheels for retail chains that’s designed to increase in-store backroom storage capacity by about 25% or more. They were about to introduce the product as Atlantic Shelving.
GroupLevinson was retained to study the product and the market and:
- create the brand and define it.
- develop an exciting name - SPACEMAX.
- research and secure a memorable Website URL - www.SpaceMax1.com
- design an exciting, memorable logo.
- and to develop a strategic marketing plan that includes Website design, tradeshow participation, email marketing, advertising, public relations, and more. A phased program was developed starting with the initial launch and continuing into ongoing brand building and promotion.
The result is the product quickly became a leader in its field, was viewed as
the most exciting product introduction in the industry, and significant interest and sales were generated.
