Specialty food manufacturer.
Society Hill Snacks is a manufacturer of premium snacks sold by upscale department stores like Bloomingdales and leading gift basket retailers. We helped build their brand with an aggressive trade advertising and public relations campaign that generated awareness for their company and created an upbeat, engaging personality for the company, while communicating their distinctive differences from other snack companies - that their products were made fresh and shipped fresh daily and that they used only premium ingredients.
Trade publicity reinforces its leadership image in its field.
We prepared an aggressive public relations effort featuring monthly media releases and special stories designed to generate an extraordinary amount of free media coverage and trade media. Heightened exposure created a national leadership image for Society Hill Snacks that attracted many large companies as customers.
