CASE STUDY: THE LUXURY OF LEATHER
Manufacturer of superior quality leather furniture
that sells through its 7 retail stores.

We developed a creative strategy that used humor to deliver the message and to generate traffic from advertising on TV, direct mail, print, and the Internet. Our ads communicated its unique advantages for the consumer like customizing ability, direct-to-you pricing, superior value, quicker delivery, and more. We promoted The Luxury of Leather as the ultimate leather stores with its tag line,
"Experience Leather-topia!"

On TV we used an innovative creative strategy. We divided the 30-second TV commercial into 2 15-second modules, the first module presented a humorous brand-building segment that communicated a key advantage for the consumer. The second module was designed to be traffic-building featuring an urgent promotional segment.